Starbucks introduced a significant initiative to freeze costs on its hottest drinks by means of 2025. This transfer is a part of the corporate’s broader technique to turn out to be extra reasonably priced and accessible to prospects.
The worth freeze will apply to a variety of Starbucks’ hottest drinks, together with espresso, tea, and espresso drinks. It would additionally embrace some meals objects, equivalent to pastries and sandwiches. Starbucks estimates that the value freeze will save prospects a median of $0.50 per transaction.
