Pleasure Reid’s MSNBC present, “The ReidOut,” launched in 2020 and rapidly turned a well-liked supply of reports and commentary for progressive viewers. In 2021, Reid introduced “Challenge 2025,” an initiative to extend voter turnout and civic engagement amongst communities of shade. The undertaking is aimed toward addressing the systemic boundaries which have traditionally prevented these communities from absolutely collaborating within the political course of.
“Challenge 2025” is a multi-faceted initiative that features voter registration drives, civic education schemes, and partnerships with neighborhood organizations. Reid has additionally used her platform on “The ReidOut” to focus on the significance of voting and to encourage viewers to become involved within the political course of. The undertaking has been praised by voting rights advocates and has been credited with serving to to extend voter turnout in a number of key elections.